In a world filled with copycats, what makes you unique? Why aren’t you standing out in your industry and making a name for yourself? The answer is simple: Unique Selling Propositions (USP). Your USP is the one thing (or multiple things) that makes your business better or different than the other businesses in the same space you are in. It makes you stand out from the crowd and will help you succeed in today’s competitive market.
So, how do you figure out what makes you unique?
The first step is to ask yourself why your business matters. You’ll stay stuck at square one if you don’t know the answer. How will you explain it to the world if you don’t understand it yourself? Why will this idea matter? What value does it bring at the highest level?
The next step is clarity. What exactly do you do? Take the time to figure it all out. Be specific about the services and products you offer and what problems they solve for your audience.
Are you Relevant?
Once you have clarity, it’s time to ask yourself why your business is relevant. There’s a lot of competition out there. So what are you doing now that is new that other places don’t do? What problems are you solving for your audience that are not already being solved? How are you stand out from the crowd?
Check out the competition.
Another way to find your USP is by looking at the competitors in your space. See what you can find out about what they are doing and make sure you aren’t doing the same thing. Make sure you clearly see what makes your product or offer uniquely yours.
The customer comes first.
To be irreplaceable, one must always be different. Most businesses fail because they only see things from their perspective; it’s self-centric in terms of what they do. You need to be hyper-customer-focused. Your customers have lived without your product or what you’re offering this whole time; they can continue to live without it unless you can prove why they need it and what makes you unique.
The secret of how to scale a business begins when you stand out from the crowd.
Finding your USP is crucial for the success of your business. Understanding your USP and knowing how to scale a business go hand in hand. You won’t need to scale a business if you do not stand out from the crowd. USP will help you stand out and make a name for yourself in a crowded market where success and growth live. Take the time to figure out why your business matters, be specific and precise about your services or products and what problem they solve and ask yourself what makes you unique today?
