How To Network Beyond Business Cards and Shaking Hands

Networking is a powerful tool for any entrepreneur, but it’s not just about handing out business cards and shaking hands.

To truly be successful at networking and make money from it, you need to have intention and focus on your goals, build relationships, exchange information in a smart way, create valuable content, and follow up consistently.

Intention

Before you even step foot into a networking event, you need to have a clear intention of what you want to achieve. Don’t waste your time hanging out with friends or being surface level. Go with the intention to sell, whether that means looking for new clients, partners, or investors. Be intentional with your time and use it to make meaningful connections.

Focus

Instead of trying to collect as many business cards as possible, focus on building relationships with a select few people. Aim to meet 3-5 people and spend time getting to know them. Every lunch and dinner should be packed with people you meet, and you should spend time getting to know them and building relationships.

Exchange

Instead of using traditional business cards, use a digital platform like Hi Hello. This allows you to not only give your information but also receive theirs. When you follow up, your name will already be in their phone, making it more likely that they will pick up. And take it a step further by asking them to follow you on social media, this will help to keep the relationship growing.

Content

Creating valuable content is often overlooked when it comes to networking, but it’s extremely important. People will google you and check you out after meeting you, so make sure you are creating content that showcases your expertise and authority. Use the REAL formula (reality of your life, educational, authority building, and lead magnet focused) to create content that will remind prospects of you in the near future.

Follow up

Follow up 7x. Yes, 7! People are busy, and unless they tell you to stop, keep calling and reaching out. You’ve built a solid relationship, so don’t let that go to waste. Follow up consistently, and you’ll see the results in the form of new clients, partners, and investors.

In conclusion, networking is a powerful tool for any entrepreneur, but it’s not just about handing out business cards and shaking hands. To truly be successful at networking and make money from it, you need to have intention and focus on your goals, build relationships, exchange information in a smart way, create valuable content, and follow up consistently. Follow these five steps, and you’ll be on your way to becoming a successful 8-figure entrepreneur.

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