It’s hard to know when it’s time to make a change to create the life you want. Making a move, whether in business or life, can be a daunting and uncertain process. But as JP Morgan famously said, “the first step towards getting somewhere is to decide you are not going to stay where you are.” So how do you know when it’s time to make a move? And what steps can you take to eliminate some of the uncertainty and make the process a little smoother? 

Create the life you want by marketing yourself.

First, we must remember that we are all our own products. Unlike store-bought products, we can speak for ourselves, label ourselves, pitch ourselves, and network to clarify why we are products that need to be picked up. This is especially true in business, where it’s crucial to know your value proposition and clearly communicate it to potential customers and partners.

How to know when it’s time to make a change. 

One way to know when it’s time to make a change is when you can’t stand what you’re doing anymore. If you feel unfulfilled, stressed, or unhappy in your current situation, it may be time to start considering a change. Similarly, if your gut is telling you that there must be something more out there for you, it may be worth exploring your options.

Making a move doesn’t just apply to business; it can also apply to your personal life. If you’re feeling stuck in a rut or unfulfilled in your relationships, career, or personal life, consider making a move to live your life on your terms. 

But how do you go about making a move? Here are a few steps to consider: 

1. Know your customers: 

If you’re starting a new business, it’s essential to understand who your customers will be and what they need. This includes understanding the market, your competition, and how your product or service will differentiate itself.

2. Understand your competition: 

Knowing who your competition is and what they do is crucial to building a successful business. Be sure to research and understand what they offer and how you can do things differently to stand out.

3. Differentiate yourself: 

In a crowded market, it’s critical to clearly communicate how your product or service is different and why it’s meaningful to your customers. This is often referred to as your “differentiation.” Be sure to consider how you can take your idea to the next level and make it stand out from the competition.

4. Build a network: 

Making a move, whether in business or in life, often requires the help and support of others. Be sure to build a network of people you can count on to help you understand things you may not know, provide guidance and support, and connect you with new opportunities. 

5. Know your voice: 

It’s vital to understand what you’re doing and why before you make a change. This includes understanding your values, goals, and the message you want to communicate to others. Knowing your voice will help you clearly articulate your brand and value proposition to potential customers and partners.

The takeaway: Make a change to live your life this year.

Ultimately, making a change requires a combination of self-awareness, research, planning, and the support of others. Create the life you want by making the changes now. Everything is chance, but if you can live your life on your terms, why wouldn’t you take it? 

By taking the time to understand your customers, competition, differentiation, and voice, and by building a strong network, you can increase your chances of success and be well-equipped to navigate the uncertainty of chance.