Let’s Get Down to Business: Vision, Mission Statements, and Value Propositions

Let’s get down to business – If you want to get the foundation your business foundation right and create an unmatched value proposition, this is the best guide for you. For creating a successful business and scaling in life, you need to know how to write a mission and vision statement that amplifies your purpose. 

Without a vision statement, a mission statement, and a value proposition, you are more or less a dangling business waiting to fail. So quickly, see what these three components are and how you can set them up for your business. 

Getting it right: How to write a mission and vision statement

Oftentimes, business owners and entrepreneurs fail to understand what vision, mission, and value propositions mean and how these matter for them to create the desired impact. Let’s get down to business and understand the difference between vision and mission statement and what a powerful value proposition entails.

Vision Statement

The vision statement is your goal for the future. It can either be an aspiration or an inspiration. It is usually one statement that says what you plan to do, and it does not need a plan for “how.” An example of a vision statement can be “to make the world a happy place” or “to have a friend in every home.”

Mission Statement

A mission statement is the purpose of your vision. It is a straightforward and constant statement that is easy to grasp when people listen to it. It should be motivational to you and those around you. Ask yourself what you want to achieve. But remember that you have to be clear on what you want first. 

Value Proposition

This is the positioning statement. It is the statement that would keep your business centered on the goal, like a guide or a compass. The value proposition will ensure that you stay on track regardless of how many years your business has been active. How can you find your value proposition? Follow this step below:

  1. What: This should represent what you do. For instance, a fashion designer.
  2. How: This should represent your ability to differentiate. For instance, specializing in wedding garments
  3. Who: This represents your target audience. Who are your customers? For example, for brides planning a country chic wedding
  4. Where: This represents the geographical location of your business, like, in the western part of the United States.
  5. Why: This is the part that answers the needs of your business. For instance, to keep brides comfortable and stylish.
  6. When: This represents the time you want your business’ provisions to be addressed. For instance; during the new year or recession. 

Let’s get down to business: getting the vision, mission, and value proposition right.

Now that you have better clarity regarding the difference between vision and mission statement and how your value proposition can help you win at life, put these together and you’ll get a business roadmap that’s tailored just for you.


  • You need to have a vivid plan of where you want to be—that is your vision. Where do you want to be in X months or years?
  • How do you plan to reach your goal? It is easy to set a goal, but you need to split these goals into smaller objectives.
  • If you don’t have the resources you need, now is the time to list them out. What do you need to get where you want to go?
  • People are your best resources. Who do you need to associate with to get you to your goal? Base your value proposition on this.
  • You need to strategize based on your vision. Declare to yourself that this is the year to shine your light and capitalize on your uniqueness. 

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