Your marketing strategy plays a crucial role when it comes to scaling your business. A 360 marketing approach entails an expansive, clear view of your complete marketing campaign.
The goal of a 360-degree marketing strategy is to engage the target demographic through various platforms and channels.
This kind of marketing strategy typically incorporates traditional marketing as well as digital marketing platforms, since it aims to extend across the entire consumer experience.
How to scale your business: Implementing the 4 pillars of 360 marketing
Whether we want to believe it or not, we are all in the attention business. The success of our business is dependent upon our ability to garner the attention of our ideal audience. It is imperative to get the attention of the people who have a problem that you solve. Once you get their attention, if you keep nurturing them and giving them value, they will inevitably become customers.
There are multiple ways to grow your business and get attention through marketing, but here are four pillars of 360-degree marketing to get you started:
- Social media
When it comes to marketing our business and building our brand, social media is one of the most powerful tools we have in our world today.By not using social media, or by not using social media consistently, you may be hurting yourself. If you build a strategy of consistency and relevancy in sharing on social media, you are building brand equity and trust.
- Email marketing
This is a great way to reach people directly in their inbox.While social media is an important part of marketing, it should not be your only way to market. In fact, email lists have proven to be the most effective way for people to increase profits in their businesses.If you don’t have an email list, start one. And if you do have one, do better with it. Starting an email list is as simple as having an idea, writing it down, and then sharing it with your community in order to provide value and help them.
- Overall Publicity
As you build your brand and get your name out there, you earn the right to be interviewed or collaborate with others. This is where you get on other people’s platforms. Being a niche expert makes this easier. Be consistent in your branding and your visuals; your self-promotion should help you scale your business.
- Podcast (or some version of a show)
If you don’t have a regular podcast or show or are going live on a regular basis, you need to. Think of something that you can do regularly; maybe it’s hosting your own clubhouse room or going live on Instagram. Either way, make sure you have a consistent form of content that you are using to serve your community.
Visibility and retention are key to success
The ultimate goal is for your ideal client to see you everywhere. These pillars of 360 marketing are the most effective way to do just that. As you provide them with content that is valuable, informative, and educational, you will begin to funnel your channel and grow your brand. You then earn the right to sell your potential customers a solution to their problem.
Additionally,
- Publishing a book is a catalyst for publicity and a credibility tool. You can choose self-publishing or traditional publishing.
- Having events (either online or offline) will further promote your brand and yourself.
- Create email sign-up forms using Mailchimp, Hubspot, etc.
- Consistency is key. Publish content regularly to scale your business.
- Repurpose old content; there is no reason why any useful content should lie unused.
