Most business owners avoid email because they don’t know know what to do, but Jenn Jouhseik is here to help you understand email marketing best practices to optimize your email content and make sure your business email lists are primed for optimal deliverability and open rates. 

If your targeted emails fail, it can be a significant problem for your business. After all, emails are the heart of most businesses, especially if you operate online. But with these simple tips, you can enhance your email list management, produce engaging content and grow your business.

Email in business

Email is essential for businesses, as it allows you to reach your customers directly. However, many people need to use email more effectively and take advantage of its potential. If you’re not using your contact list properly, you’re missing out on a valuable opportunity. Building your email lists for marketing can be challenging, but once you have it, it is gold. 

Email marketing is a powerful tool. The trick is to master the art of using it to tell stories that subtly promote a brand. Voice is critical in email marketing – once you know your voice, you can ensure that every piece of content is aligned with your brand identity. This way, you can ensure that your content lands how you want it to.

Email marketing best practices: 

It’s a common misconception that you annoy people on your mailing list. Subscribers sign up for your list on purpose. You are not annoying them. You are reminding them who you are and what you do. Most people get hundreds of emails daily, so sending frequent emails can be good if you do it right. Creating a community of engaged readers who enjoy your emails is the key to success.

It starts with content.

When creating content, it’s essential to have a high-level view of everything. You want to create content that follows and aligns to optimize your subscriber’s experience. Look at everything you’re doing in a month and see how you can connect it. This way, your content will be aligned with your business’s purpose, values, and impact.

It’s also important to set aside time to focus on messaging strategy. If you wait until the last minute, the content will suffer. By planning your messaging for the month, quarter, and year ahead of time, you can avoid stress and create more cohesive content, optimizing the experience for your subscriber.

When creating content, themes, captions, positioning, and calls to action are some elements to keep in mind. Making your content relatable by bringing real-life examples is vital to engaging your audience. The best email campaigns include storytelling. Don’t try to sell yourself or your products in all your emails. Spend time nurturing your relationships with your subscribers, sharing valuable content regardless of their monetary involvement. As long as they remain on the list, they are potential customers, so connect with them. 

Email list management. 

Of all of the email marketing best practices, managing your email list is crucial. You can’t grow your list or connect with your subscribers if they don’t get the emails. It’s essential to keep your email list clean and up-to-date. This means emailing your mailing list regularly (at least once daily) and building relationships with your subscribers. Keep your list full of people who actually want to receive your emails. Don’t be afraid of unsubscribes – they just mean you’re weeding out the people who aren’t interested, which improves your open rates.

Deliverability is also crucial. If your emails have low deliverability, they get stuck in the Promotions tab or go straight to spam. This means you’re losing 10-25% of your possible revenue. Most people keep their inbox settings the same, so it’s up to you to make sure your emails are landing in the right place. 

Optimize your conversion.

It takes people an average of 21 exposures to an offer before buying. So keep producing content and sharing it for free. Promote your work through various channels, including stories, offers, and discounts. Keep putting yourself out there, and eventually, people will take notice.

Understanding the technical stuff. 

Setting up the proper DNS codes in your backend hosting software is essential. These codes will help ensure that your mail isn’t flagged as spam. A lack of these codes can put you on black lists, so it’s essential to maintain them diligently. You can gather data about where your email is landing and if you need to optimise your content. If your open rates are low, segment your list and send a targeted email to more active groups. This will help boost your open rates so you can later send emails to the complete list after your email link is not black-listed.

Create stunning email lists for marketing your brand.

Email is critical in business, which is why understanding email marketing best practices is vital. It is the one thing you own, social media changes all the time, but your mailing list is forever. Email list management is simple with these strategies.

It’s best to email once or multiple times every single day. Don’t fall into the false belief that you are annoying your list. They signed up. They can unsubscribe if they don’t like the content. Look at your business goals over the year and ensure your email content focuses on or aligns with your business. And always remember to add your story to your targeted emails; stories engage readers.