Before you can hit the record button, you have to create your personal mission statement. You may be wondering how to create a personal mission statement or why you even need one–it’s just a podcast, after all. However, the truth is a personal mission statement is critical to your success. A mission statement will help guide your content and messaging and make it easier for your audience to understand why they should tune in. Creating an objective declaration for yourself is not hard, but it can be the difference between success and failure.
What is a personal mission statement?
A personal mission statement is a brief statement describing your podcast’s purpose and goals. It’s like a North Star that guides everything you do and helps keep you focused and on track.
For example, Starbucks’ mission statement is “to inspire and nurture the human spirit, one person, one cup, one community at a time.” Microsoft is “to empower every person and every organization on the planet to achieve more.” These mission statements are clear and easy to understand and help guide these companies’ direction.
How do you create a mission statement?
As you start your podcast, ask yourself, why are you doing it? What’s your mission, your vision? Why should people tune in? Your mission statement should clearly communicate these answers to your audience. It should also be meaningful to you, so you can stay motivated and inspired as you create new episodes.
Creating a statement of purpose:
While it takes time to craft the perfect mission statement, the fist thing you need to do when creating a personal mission statement is to reflect. Consider the following questions to develop a personal mission statement and write down these answers.
- Where are you now, and where do you want to be in the future?
- What are you bringing to the world through your podcast?
- What problem do you solve, or what emotional response do you want to evoke in your listeners?
- Consider your own values and how they align with what you want to achieve through your podcast.
Make a list of your top 10 values, starting with the most important. From there, narrow it down to the top 3 that align best with your goals. But what do you do with a list of words? Now put these three words together to best present you and your podcast. Remember that people will first listen to your podcast because of you. Be true to yourself when crafting your mission statement. Now that you know how to create a statement of purpose that will align with you and your dreams for your podcast, get the words flowing and put it to paper. Spread it around and post it everywhere!
Statements of purpose keep you focused.
When your mission statement is clear, it will be easier to choose topics and guests that align with it. It will also make it easier to say no to requests or offers that don’t align with your goals, and this will help you to stay focused and make the most impact.
Having an objective declaration for your podcast is essential for guiding the direction and messaging of your show. It will help you to stay focused, stay motivated, and make a significant impact on the world. Creating a personal mission statement that is true to yourself and your values takes time. But if done right, your listeners will be sure to tune in.
