In business, communication is key. Communicating with leads, clients, past customers, and your team will ultimately determine your success or failure. The 4-Hour Workweek by Tim Ferriss outlines how to navigate the business and communicate properly to find success. Running a business doesn’t have to mean losing all your free time. With Ferriss’s 4-Hour Workweek Plan, you can navigate the business world like a boss. 

Hour number one: 

Spend one hour calling your leads. Leads are out there, so you need to go out and get them. If you don’t reach out, you never start the conversation- remember, communication is key to finding good leads! 

You can reach people through different social media platforms. Reach out and introduce yourself. Start by complimenting them and then collecting their information so you can follow up. Creating a personal connection with your clients will help build strong relationships. Also, when you call your leads, you need to stick to the purpose of the call. Don’t allow yourself to be derailed. 

Hour number two: 

Spend one hour a day calling your clients. You can use this time to find out more about them. Start by talking about yourself a bit so they feel more comfortable then you can ask the client to talk about themself. This shows your clients that you care. It lets them know that you are interested in them. 

If you book an appointment with your client, then follow up because if you don’t, the client might forget about you. 100% of your appointments will hold if you follow up. If you feel uncomfortable reaching out or following up with your clients, you can hire someone to do it for you. 

Hour number three: 

Spend this hour checking how well the product is serving your customer. Now that you have them as customers, these are customer service calls. Customer service is a critical area for business today. Communication is key to understanding how your product or service works for your customers and if you need to reevaluate the product. 

Hour number four: 

This hour is for team building. You need to schedule personal interviews with your team to keep everyone on track. 

How to achieve a fruitful four-hour workweek

• Set a goal for the number of leads you want to get in a week or month. 
• Practice time blocking. Set a specific time for your four-hour workweek plan.
• Create a script before you call your clients.

Communication is key 

As you continue to navigate the business world, remember communication is key. Be creative with how you look for leads. Make an effort to know each of your clients. Find out about your client’s needs and how you can assist them with solving their pain points. Stay in contact with your client. Remember, follow-up is vital. Show your customer that you still care by reaching out often.