As a salesperson, there may be mistakes that you are making that you need to be made aware of. Even the most experienced salespeople make mistakes now and then, but it’s when these mistakes start costing you business that you need to take a deeper look at them.
5 common mistakes people make as a salesperson
What is holding you back from being successful?
The first mistake: You are not sold on yourself
You must be sold on yourself. There are times you may feel uncertain about what you are doing, and it will show because you don’t feel you are the best solution for others. You have to believe in yourself and what you bring to the table. People can sense when you don’t have confidence, so you must be confident in all you do.
The second mistake: You are not sold on your company
A salesperson must be sold on their company. You have to be fully confident that your company is the best. If you believe in something other than the company, it is best to go where it is best for you.
When you are in a company you believe in and have a product you believe in; it enables you to handle any objections that people may express. Fully understand what you are selling. You are less likely to make mistakes when you know everything about your product. The more experience and knowledge you have, the more successful you will be.
The third mistake: You make it about yourself
This is one of the most common mistakes a salesperson makes. When you are meeting or calling people, you must be proactive. Avoid immediately talking about yourself and what you are offering. Make it about the other person; ask questions and dig deep. When you are prepared, you will learn how to make the connection about them and not you.
This will help you overcome their objections and motivate them to work with you because you know their reasons. When you aren’t willing to fact-find, you will not understand what motivates them. Ask the hard questions that will lead them to self-discovery so that they can make the best decision.
The fourth mistake: You aren’t closing
As far as mistakes go, this is a big one. You have to believe in yourself and ask for the sale. Make your sales process simple; know your customer and what is motivating them. It can have a negative effect when a salesperson doesn’t ask for the sale because they think they are being friendly and not pushy. The customer will lose confidence in you because people want certainty.
The fifth mistake: You don’t follow up
You need to have a follow-up process. It takes 5-12 contacts to close someone. Unfortunately, some salespeople only make one. To get the sale, you must be diligent and follow up.
Takeaway: Eliminate the common mistakes that people make as a salesperson and increase your income
To be a successful salesperson, you need to believe in yourself so that the people you are selling believe in you and your product. By avoiding these common mistakes, you will be well on your way to being a confident and successful salesperson, and your income will surely follow.