Content is king in this digital age. Devising and implementing an effective content creation process also known as content strategy is crucial for business owners. It helps you build a relationship with your audience, and the content you create is heavily tied to your business growth. The structure, governance, and generation of content are all based on having a content strategy template.
Building an efficient content creation process: five ideas to implement
We can all get better at content creation, especially as trends and algorithms inevitably change. What it all boils down to is determining what is inside of you that you can share with others. The content creation process is how you build your personal brand and a community of fans, and it is the tool that ultimately drives them to buy your product or service.
Here are some quick tips on how to make a solid and effective content strategy template so that you can make the most of your time, and your content’s quality and value for your audience.
A reliable content creation guide
You need to have a reliable, actionable, and scalable content creation guide that can help you scale your content in no time. For instance, Justin Konikow’s free content creation guide offers insights regarding the different types of posts you can make, tips and tricks, and planning examples.
Time blocking is crucial and is the tool that can set you free. We all only have 24 hours in a day, and we can use time blocking to maximize every hour. Bundle certain activities together over time, focusing solely on that task during that time frame. For instance, you can block time from 7:00 am to 10:00 am every Wednesday to create clips from your long-form videos as a part of your social media content strategy.
Storytelling and Building Your Brand
The more that you build your brand and solidify it in the right community, the more successful your business will be. The more dialed-in you are able to tell your story, the stronger your community will be, and this will result in improved awareness and more sales.
Maximum Productivity and Creativity
How we plan our days is important, as is having a power team, systems, and platforms in place to maximize efficiency.
The “Perfect Open House” Concept
Develop a well-thought-out social media content strategy. If you think in terms of being a Realtor, you have an asset (house), and you are trying to sell it; One of the first things you do is make sure the house is presentable, whether that is through staging or maybe yard work. It’s the same for our brands. When people go to your Instagram or your event pages, or maybe your YouTube page, do you appear presentable?
Implementing an effective content creation process to scale your business
If you approach your content creation process intentionally and in a manner that is scalable, then, you will be able to shape your content into an empire.
- How your brand image looks matters. Are you representing yourself on your pages as best as you can?
- Our story is what connects us.
- Canva can be used for content creation. Streamyard is a platform that lets you live stream to multiple platforms at the same time. Tubebuddy is an extension for YouTube that helps you maximize your rankings, and keywords. It also gives you analytics and insights into your videos and your page.
- The goal is to attract: the content you create should act as a magnet, attracting your target audience.