As a business owner, you have to always watch out for new business trends to be able to grow your online presence faster. Trends have a constant place in the world, though they change from time to time. There are new business trends to watch out for in every niche and every space. When you join the trend, it is easier to get noticed or to build your brand by connecting with your audience.
How to increase your online presence?
As a business owner, you need to be aware of the best platform to sell online or boost your online presence. Some of these platforms already have a great ROI, which creates potential for better sales or expansion for your business in the coming months. So what are these online platforms where you should be and new business trends to follow as a business owner in 2023.
1. Podcast Platforms
The first platform you should leverage to boost your online presence immediately is a podcast platform. Yes, podcasts have been taking the spotlight for a while, but statistics have shown that the number of podcast listeners will rise by 15.5% to about 384 million by the end of 2022. By 2023, the global audience would have risen to over 400 million listeners. So if you’re asking, “Should you start a podcast?” The answer would be a loud “yes!” If you are wondering when to start, the answer to that is a resounding “RIGHT NOW!”
2. Guest Podcasting
Okay, so maybe owning your podcast is not your thing, then what is the best platform to sell online? You can also boost your online presence by being a guest on other people’s podcasts. This allows you to expand your reach, connect, and network. Not to mention that you would also be able to advertise your brand through the platform that the host has already created. However, don’t forget to make sure that your story or message aligns with your brand.
3. YouTube
If you are not scared of the camera, then you need to take advantage of YouTube and video blogs. Many people have made a lot of money, impact, and growth by consistently dropping videos. The only things you need to note are that you have to do this frequently, stay motivated, do it purposefully by factoring the new business trends, and make every video intentionally.
4. Social media platforms
If you want to expand and grow your business, one of the most important platforms to use is social media. The most powerful social media platforms that can catapult your online presence, however, are LinkedIn, TikTok, and Facebook. The type of your business can determine what social media you prioritize, but Facebook is for everyone. Get on that!
Conclusion: Boost your online presence by leveraging online platforms.
There is a sharp rise in virtual fatigue, which is why most companies are looking to host in-person events. Attend these events to connect with people and network to grow your business. In fact, connections grow stronger when relationships move from virtual to in-person meetings.
Remember:
- If you’re going to be a guest on someone else’s podcast, make sure the topic is relevant to your company’s values.
- Consistency is important in all that you do. Be intentional about the videos, posts, and audio. Follow the new business trends, but stay consistent with the time you make these posts. You would not want your followers all over the place because they don’t know when to expect you.
- Don’t hesitate to feature as a guest on other people’s podcasts so you can advertise your brand and boost your online presence.
