There is only one of you, so be unique to stand out and reap rewards. Consistent focus, determination, hard work, and financial discipline will reward you. If you genuinely want to reach great heights, you will have to pick one thing at some point in your life. You can’t be all things to all people; you must be unique to be successful.

Consider the hedgehog concept in this context. It does the same thing every day, never changing its routine. The fox wants to eat the hedgehog and knows its path. The fox will have a new daily strategy to catch the hedgehog. Every day, it tries new plans, but in the end, the fox pokes itself on the hedgehog.The hedgehog is always successful because it is consistent and knows how to utilize its unique advantage. 

Be Unique, Be You: Channel your exclusive advantage

If you can identify that one advantage that makes you unique, you will be unstoppable. Ask yourself the following questions:

• What are you deeply passionate about? 
• What can you be the best in the world at? 
• What drives your economic engine?

Where the answers to these three questions connect is your hedgehog concept. You can be the best, and it makes economic sense, but you will not be successful if you don’t have the passion. This is why the answers must align. Your answers are everything. There are several successful people we look up to who have figured this out.

Step out of the shadows and stand out

When you are passionate about something, the best at carrying it out, and it makes economic sense, that is where the magic happens. Knowing what you should do and not doing it is a sin. Most people don’t take the time to figure this out. We are too busy with life and all its distractions, which keep us from the yearning we have inside. Take the time to figure out what will make you unique.

Don’t be afraid to step out of the shadows and show who you are. When you do, success will come. If you don’t, you will never deliver what you have to offer to the world. Eliminate the feelings of not being good enough and step out of the shadows to reveal your true self. The time is now, and it is time for you to step out of the shadows and raise your voice. You are needed, and the people you love need you. The world needs you.

Takeaway: Be unique; be you

Pause, reflect and reconnect with your vision periodically to determine what you really want. Then, work toward making yourself stand out by being unique. What you are passionate about, what you are good at, and what makes economic sense must all be in sync. Take the time to figure out what that one thing is and show the world.