In a world filled with copycats, what makes you unique? Why aren’t you standing out in your industry and making a name for yourself? The answer is simple: Unique Selling Propositions (USP). Understanding your USP and knowing how to scale a business go hand in hand. You won’t need to scale a business if you do not stand out from the crowd.
Your business thrives on your ability to make the right first impressions when networking, on social media, and with your customers. There are no do-overs. Making great first impressions is a skill you must add to your arsenal. First impressions happen before you even say hello. It is non-verbal branding.
Setting new year goals is not as important as sticking to them. What makes the difference is the type of goals you set and your ability to stick to them. Setting smart resolutions and sticking to them is key to achieving your goals in the new year
It’s hard to know when it’s time to make a change to create the life you want. Making a move, whether in business or life, can be a daunting and uncertain process. But as JP Morgan famously said, “the first step towards getting somewhere is to decide you are not going to stay where you are.”
Everyone’s story is unique, and yet every story has the power to help others. Your story matters. But what is your story? Your story is alive; it is not a resume or document filled with accomplishments and certifications. Your story is about what you learned, what you experienced, and how you responded to it.
If you want to build a successful business, you have to brand yourself. Personal branding is essential to building a successful career or business. As the saying goes, “you are your own brand.” Your personal brand is carried with you wherever you go and is conveyed through your actions. These three steps are paramount in creating a strong personal branding strategy that resonates with others and helps you achieve your career or business goals.
The key to achieving your dreams is to use your imagination and a bit of logic to get there. As Albert Einstein famously said, “logic will get you from A to B, but imagination will take you everywhere.” What if we let our imaginations run wild? Consider all the possibilities that are available to us.
Building your brand is all about knowing how to define yourself quickly. You have to make the most of what you have today. People can be shallow; they judge a book by its cover. Define yourself clearly through your brand to make the best impression possible.