How to acquire equity in a company with no money down and get paid for it.
Being able to acquire equity in a company with no money down, and get paid for it is a powerful way to build revenue.
- How to prepare to ask for equity and get paid for it.
- When to ask for equity and how to ensure they say yes.
- How to structure the agreement on just one page
You don’t need mergers and acquisitions experience to do this.
How to ask for equity and get paid for it.
Never go into a meeting with the outcome in mind, only the intention of solving problems matters.
What service or product do you provide that can solve a problem that your client has?
Having certainty in your abilities is key to getting into these discussions.
Don’t focus on the outcome. Only focus on what your future client is discussing, gain their trust and find their challenges, no matter what, forget the outcome!
When to ask for equity and how to ensure they say yes?
Once you know the challenge or problem of your client, do you have a solution or know someone who can solve their challenge, REGARDLESS if it is your industry or not?
Start speaking with people who can solve these problems.
They may ask the price and you can give it to them of course but the focus is now more than likely on the revenue.
How to structure the agreement on just one page
You ask for the following: An upfront fee for the introduction to the company or person who you identified to solve your client’s problem. A retainer to get the two parties on board and coordinate with the client, a piece of equity somewhere between 2.5% and 30% .
Summary
You don’t always have to directly provide the solution to a company’s problem. However, by identifying other companies that can provide solutions your clients need, you can make money. You can get equity in the company which you are providing a referred solution for. And you can get an upfront introduction fee.
